Juste un Clou

Digital artists are drawing inspiration from the striking, out-of-the-ordinary Juste un Clou bracelet.

Cartier has selected artists lauded by thousands of followers on this creative platform whose work, ranging from the iconoclastic to the poetic, resonates with the edgy and dynamic feel of Juste un Clou. All kinds of artists – photographers, painters, videographers, visual artists – have been given carte blanche to create their take on Juste un Clou by Cartier in this free-spirited collaboration. The result? Distinctive, graphic, romantic and offbeat images from all over the world: Dubai, London, Paris, Berlin, New York, Shanghai and Hong Kong.

 

 

Judith Supine

Judith Supine

BIOGRAPHY
Judith Supine is an artist living and working in Brooklyn, NY. Supine could not speak until a month after his seventeenth birthday. He could not physically articulate words, he could only squeak and grunt. Supine often drew pictures to communicate with his family. His mum saved all his pictures – just one of many reasons why his mum is so great. Judith Supine uses materials that are free or at least very cheap. He uses an X-Acto knife, glue sticks and cheap ugly paints. Judith Supine sources his magazines from people's bins, the public library, the dentist's, his little sister's magazine collection.

APPROACH OF THE JUSTE UN CLOU PROJECT
I would walk across the Williamsburg Bridge every morning. I started fantasising about installing a Juste Un Clou sculpture at the top of one of the towers. I wanted to created magical little worlds.

ANECDOTE/STORY ABOUT THE WORK
I made a floating sculpture of my dad wearing a bikini. I swam out into the East River at midday on a Sunday. My brother was holding a rope to pull me back to shore. He let go of the rope and the current swept me downstream.

DEFINE JUSTE UN CLOU IN ONE WORD
Power

 

 

CURTIS KULIG

Curtis Kulig

BIOGRAPHY
Artist Curtis Kulig lives and works in New York City. A decade ago, his private plea, imbued with futility and irony – 'Love Me' – became part of the urban fabric of the city. A loyal audience ensued, recasting the declaration with optimism. His studio practice consists of paintings and drawings often produced in series that explore his emotional vulnerabilities.

APPROACH OF THE JUSTE UN CLOU PROJECT
Cartier's Juste Un Clou was designed in the 70s in New York. It was an impulsive and wild era, a time when something ordinary could become extravagant – just ask anyone who was at Warhol’s Factory or Studio 54. So I wanted to choose words reflective of that time but that still resonated today and put this very emotional piece of jewellery at the centre of it, replacing each O. The letter O is so round, inclusive, it just lent itself perfectly to the thought. For me, it is more than words. It’s the motion of the script, the sweeping nature of it that I like.

ANECDOTE/STORY ABOUT THE WORK
I create a lot of small films. While I was working on this project, I was pairing videos of construction sites with classical music. Maybe it was the nail shape that inspired me.

DEFINE JUSTE UN CLOU IN ONE WORD
Forever

 

 

Molly Catherine Scannell

Molly Catherine Scannell

BIOGRAPHY
I like to sneak away and secretly observe the world as it whirls around me, with curiosity and a big smile. Everything I do is fuelled by passion and desire – my basic requirements.

APPROACH OF THE JUSTE UN CLOU PROJECT
The process is easily my favourite part of my work. Browsing amazing mags, blogs, using Pinterest and making notes about my favourite things, things that just feel ‘right’. Collaborating with Cartier was incredibly thought provoking. The Juste Un Clou message was so fresh and honest to work with, it’s exactly the type of work I love to do: “What should be remembered about this unique bracelet is that Juste Un Clou is more than a product, it’s a spirit, something you desire, it’s a part of you.” How could I NOT get excited about this!

ANECDOTE/STORY ABOUT THE WORK
As with familiar strangers, removing ‘identity' from art offers an opportunity to tell a story on a larger scale or on a totally different level.

DEFINE JUSTE UN CLOU IN ONE WORD
Transformative

 

 

Andrew Westermann

Andrew Westermann

BIOGRAPHY
The Cologne based artist is also a former international model. During his time in the fashion industry, he learnt a lot about art and beauty. A combination of his unique journey, his fascination with death and his romantic view on life makes his pieces what they are. Simple yet elegant strokes, skulls, poems and contrasting colours are used to convey these views in his art.

APPROACH OF THE JUSTE UN CLOU PROJECT
For me, Cartier stands for elegance, sophistication and exclusivity. The challenging but exciting part of the collaboration involves blending these ideals with mine. Not comparing, but complementing them. Complementing the beautiful object with an elegant stroke and the colour gold. Adding the dark and mysterious red synonymous with Cartier and my signature skeletons. In my romantic perception of the world, I think that we are no more than bones, love and tears in the end, which everyone has in common.

ANECDOTE/STORY ABOUT THE WORK
If you don’t want to be forgotten for what you have done, then you have to leave more than just bones.

DEFINE JUSTE UN CLOU IN ONE WORD
Immortal